Power Of Storytelling

Evidence based research has shown that the effects of storytelling has proven substantial impacts on our brains and is vital to the conversion process. It is the most effective way to stimulate the sensory cortex and a special class of mirror neurons in our brains causing lasting change when reinforced through repetition.

Stories are at the root of our ability to communicate and understand what’s going on around us. They are a very powerful mnemonic device that has lasting effect on our memory and understanding. Storytelling is proven to improve a child’s overall mental development as well as narrative recall, problem-solving, literacy, abstract thinking, self-regulation and linguistic abilities.

How It Works

Neural Coupling
Neural coupling is a phenomenon in which a listener’s brain activity mirrors that of the storyteller’s brain. The greater the neural coupling, the greater the listener’s understanding is.
Mirroring
In mirroring, listeners will not only experience similar brain activity to each other, but also to the speaker.
Dopamine
When the brain experiences an emotionally-charged event, it releases a chemical called Dopamine, which helps to regulate memory. When we have an emotional investment in learning, such as through storytelling, dopamine is being released and helps us to remember what we hear.
Cortex Activity
When processing facts, only two areas of the brain are activated. When processing a story, many areas can be activated and engaged, including sensory, motor, and frontal cortices.